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Take what is true
and turn it up.
Let's make beautiful noise.
Global Fleet Solutions
Diagnosing communications issues and diving into an industry to develop a unique and credible voice
GFS was struggling with a lack of awareness, contradictory messages, and a visual brand disconnected from its reality. ODG brought me on to facilitate discovery and develop a communications strategy that would establish trust, build reputation, and equip their team with effective assets.
Research & Discovery: Alexandra Kilian and William Dennill
Strategy and Copywriting: Alexandra Kilian
Agency: Opacity Design Group
See how the strategy was executed through design, development, and copywriting:
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