Take what is true 
and turn it up.

Marriott is a top financial services provider in South Africa, specialising in local and offshore investment, retirement planning and so on. For their 2017 TV campaign, we set a new design convention for the brand—an entirely illustrated look and feel which turned the red dot from their logo into the core character, leading the viewer through stormy seas or a maze of uncertainty into a secure financial future.

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Please note: the scripts are different from halfway through.

 

Concept: Alexandra Kilian / Bianca van Deijzen
Scriptwriting: Alexandra Kilian

Creative Direction: Connie Aberson