Take what is true
and turn it up.
Let's make beautiful noise.
Mellenger Interactive
Brand strategy, voice and tone guide, and visual standards for web development firm
After 12 years in business, this well-respected development firm had great word of mouth, but had never had an articulated brand or established a strategy for outbound communications and lead generation. The first step was defining their identity and offering.
Workshop creation and facilitation: Alexandra Kilian
Strategy and copywriting: Alexandra Kilian
Layout and content creation: Alexandra Kilian
Brand workshop
I created and facilitated a one-day workshop with the leadership and team, and we worked through each exercise collaboratively. Keeping tangential conversations on track, pacing on schedule, and navigating subjective opinions is challenging, but the process was thoroughly enjoyable with such an excellent group of people.
