Take what is true 
and turn it up.

Skinnyløve uses sparkling spring water, real fruit flavours, xylitol, and 5-time distilled vodka to create a first to market cooler. A low calorie, sugar free, low GI and pure alcohol drink that is light and refreshing, Skinnyløve offers people looking for a good time the ability to find it without compromising their health and style conscious outlook.​​​​​​​

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We created a brand positioning and personality, finalized packaging and extended it into visual identity, and developed a launch campaign and marketing strategy to create hype and drive trial.

 

Concept: Antony Ellis
Copywriting: Alexandra Kilian

Design:​​​​​​ Wynand du Plooy

Agency: Espresso dbn (now Avatar dbn)