Take what is true 
and turn it up.

Established in 1930, St. George's School is a private boys' school with an elite reputation. A common misconception is that the school is staid and traditional, when in fact it has consistently adapted to evolving educational models. The public also tends to view any all-boy environment as a breeding ground for toxic masculinity, which runs counter to the school's focus on personal growth and community service. For 2019's student recruitment campaign, Signals Design Group used a dynamic concept and modern design to attract younger parents and position St George's as a nurturing, innovative environment that understands what a boy needs at each stage of his development.

 

Concept: Kyla Leslie
Copywriting: Alexandra Kilian

Design:​​​​​​ Aimée Grimes